If you create a <a href=”HTTP://DIRECTLY TO IPA FILE”></a> it will be a zip archive which is not what we want. We want to click a link apple pops up with an Install this app button.
To do this we must reference itms services in our a href and create an action for download to the manifest.plist file in HTML.
You will need to edit the manifest file to link to the *.ipa file generated by Xcode , once you have updated the manifest links. You will then use the code below to reference the manifest.plist file.
<a href=”itms-services://?action=download-manifest&url=https://yourlink/manifest.plist”>App Download</a>
You will then go to the link of your html file where you placed this <a href=””></a> and click it on your IOS device. You will then be prompted to install the app and if the links are correct in your manifest, it should install properly.